Our new blog would like to introduce himself and tell you why he thinks you should become friends…

Guest, meet blog. Blog, meet guest.

Welcome. To what we hope will prove to be a valuable resource for you.

So, what can you expect from our blog? Well, first let us begin by telling you a bit about us. Not only are we a 25-year-old specialist creative corporate communications agency (wordy, I know). But we are also Shell Internationals’ in-house creative team, and have been for more than five years now.

As of late, we have been reflecting on our unique position. It got us thinking. Perhaps we should share all the insight and experience that working within both design environments brings? Feedback from colleagues, clients and friends suggested we should. So, through the medium of a blog. We are.

But who will benefit from our knowledge and advice?

Quite simply, everyone involved with the management of design. It could be:

• A creative services manager who may want to know how best to motivate their in-house design team.

OR

• A design manager who would like to know how to demonstrate to the client the value the organisation has obtained through design.

OR

• The design buyer of a large corporate organisation who perhaps wants to identify the key ingredients needed to create a more effective brief.

Yet, that is not all our blog has to offer. The above (which is to be categorised as: creative management will be core to the blog. However, there will be five main categories in total. The remaining four being:

• Design talk (Discussion on the latest trends and issues within the design world)
• The corporate communications world (This is our specialist area. News, views and insight)
• Reviews (We love to read and recommend. Although H.Potter may well be a guilty pleasure. It will only be work related books, articles and events we share with you)
• Our news and personal stuff (Yep, you guessed it. Anything we’ve been working on and achieved. In and out of the office)
  

All posts will be like my 3 year old son. Short and punchy. We’re guessing like us, you’re time poor.

The second blog will be along soon. But be sure not to miss any by signing up and following us.

Until next time

RIMA.